A surprisingly rich backstory.

You know those rubber pop-it fidget things like the adorable puppy is showcasing in today’s product? Well we have some fun facts about those. You might have thought that these were invented like five years ago when all the sudden they were everywhere, but they’ve actually been around since 1975 and just had a weird pandemic-era surge in popularity thanks to some TikTok nonsense.

Oh and the married couple who invented them died just before these popped off (get it?), so they never got to see the height of their popularity. Don’t worry, though. They also invented the “Guess Who?” game and have matching tombstones inspired by the game.

Aren’t you glad you opened your email today?

Anyway, today’s deal is the natural extension of the pop-it fad, where you get a fun Simon-like whack-a-mole popping game with satisfying lights and a cool dog, inspired by some people with great gaming bonafides and a fun novelty gravesite.

Pop pop pop!