Peak hat technology

There are basically three types of people who should buy these hats. See if you’re one of them and order accordingly.

The first (and most obvious) category—golf people. If you like to golf, you might like these hats and you also know that at the pro shop they’re like forty bucks a piece or something crazy like that. Save some money. Nobody has to know.

Next up—the ironically fashionable. If you’ve got a cool vibe that is sometimes complemented by a little crocodile logo or a shirt from the Enron company picnic, maybe you would have some use for a PGA golf hat or four as well. But since buying them at retail would cost more than six outfits at the hip secondhand shop you go to, we’re stoked that you can grab them now for four bucks a piece.

Finally—the ruthlessly utilitarian. You like your shoes ergonomic, your shirts non-wrinkle, and your shorts cargoed. Well it turns out that there’s a reason that golf stuff is so expensive, and it’s not just that golfers are often rich suckers. But just like they probably put a million dollars of research and development into that club that promises to hit the ball 5 percent farther, even stuff as simple as a cap is packed with tech and utility. Moisture-wicking band, breathable micromesh material, an adjustable strap that requires neither velcro nor those ugly plastic things with the holes—everything you could want from a hat, plus your choice of colors.

There are a lot of angles to this one, is all we’re saying. If any of this sounds like you, it’s probably time to drop sixteen bucks on four hats.