You might wonder what took a company like Colgate so long to come out with their own smart toothbrush, but once you get your hands on one, everything makes immediate sense.
It’s the branding.
Just look at it. The ultra-hip, all-lowercase “hum” name. The understated color options. The package that just begs to be included in a YouTube unboxing video. The app that reminds you where all your teeth are.
The whole thing is very slick. There’s even a travel case. It’s also slick and is likewise available in understated color options.
But when you get right down to it, it’s genuinely good stuff and it’s kind of refreshing that the fancy branded Colgate toothbrush isn’t one of those $100+ things like the dentist is always half-heartedly telling you to buy before sending you home with a freebie that feels like it might be soviet-era army surplus.
You go, Colgate. We’d be mad at you if this was $100, but we’re pretty much on board at $20. Because it turns out that as long as your electric toothbrush is able to vibrate really fast and maybe beep at you when your two minutes are up, the rest doesn’t really matter.
If you’re the kind of person who is going to get anything extra out of the “smart” functionality of the phone app, well…this has the smart functionality of the phone app. That feels like a bit much, but hey, you do you.
And if you are less “diligently use the smartphone app” and more “I like to dig at my gums with a battery-powered electric stabbing tool,” then maybe cruise on over and check out today’s bonus deal for a modern twist on medieval technology.
Either way, definitely get you one of these hip hum brushes. Lowercase h, of course.