Brilliantly simple

This little gadget is simplicity at its best.

It’s obviously an extremely basic concept—it shows your kid a picture of a thing and your kid draws the thing. On the other hand, though, it’s so much more.

And maybe more important than what it is, is what it’s not.

It’s not your phone.

That means that when you need a few minutes of peace while your kid rides in the cart at the grocery store or sits there strapped in a car seat on a road trip, you have something to give them that isn’t also your grocery list or podcast controls. This is a good feeling.

It’s also not a tablet that’s hooked into the whole world of streaming content, micro-transactions, and tedious logins that you’d otherwise have to contend with when handing an electronic device over to a kid. Your new Pixter will display exactly 50 images to draw, none of which are going to be creepy CGI knockoffs of popular cartoons that Timmy managed to dig out of the bowels of YouTube Kids.

Nope. None of that nonsense. It’s basically a drawing app that you hold in your hand and it doesn’t try to be anything other than that. You get the little screen, the attached paper, and several modes that help kids work at whatever speed is right for them.

It’s really kind of cool. “Twenty dollars at retail” cool? Maybe not. We’ve got you covered at $9.99 though.