When worlds collide…
It’s too bad that our research budget is fairly limited when it comes to marketing overstock ramen noodle cups that we’re going to sell for fifty cents a piece, because we would love to do a deep dive on the history of this product and try to figure out how it came to be (and where it all went wrong).
Was this a Rick Ross passion project? Something that he needed to bring into the world to solidify his legacy?
Or maybe a ham-handed cobranding opportunity that started on the ramen noodle side and evolved into a pitch for some Rick Ross PR guy. Are there other rap snack versions of other foods or from other rappers? So many questions, none of which will be answered here.
All we know is that (A) we’re kind of glad that this weird mashup exists and (B) you don’t have to care even a little bit about rap or Rick Ross to appreciate 24 servings of ramen for twelve bucks.
Tasty. Easy to make. Inexplicably co-branded. Enjoy!