Send noods.

We honestly don’t know enough about overseas trends to say if noodles branded with Hello Kitty are ironically cool or just regular cool, but either way it’s an interesting buy and it’s hard to beat tasty spicy noodle soup for a buck a cup.

The packaging is almost annoyingly well designed and we’re a little frustrated that these things might be in the very top echelon of products we get to offer here in terms of name recognition, right up there with times when we have a proper Dyson product or Bluetooth speakers made by companies you’ve head of before.

Either way, it’s a great buy for anybody who eats ramen, doubly so if you’re on the hunt for the spicy stuff. Twelve bucks for the case!